Conceptual level strategy recommendations for understanding marketing communication efforts in digital consumption culture with neuroscience technique
ÖK Tüfekci, F Akbıyık - Journal of Mehmet Akif Ersoy University …, 2023 - dergipark.org.tr
The increasing complexity of marketing communication efforts in digital consumption culture
requires a deeper understanding and measurement of their impact. Neuroscience …
requires a deeper understanding and measurement of their impact. Neuroscience …
AI-Driven Chatbots in Halal Marketing Communication—Challenges and Opportunities
MDTP Nasution, D Astuti, S Rahayu… - Global Islamic Marketing …, 2023 - Springer
The aim of this research is to explore the integration of AI-driven chatbots in the realm of
halal marketing communications. This type of marketing communication is designed to …
halal marketing communications. This type of marketing communication is designed to …
The Impact of Creative Digital Marketing on the Sustainability of MSME Businesses: A Mediating Role of Marketing Performance
A Vania, NL Fikriah - Jurnal Ilmiah Manajemen dan Bisnis, 2023 - journal.undiknas.ac.id
Creativity in digital marketing is essential in today's digital economy, where businesses need
to adapt to the rapid changes brought by digital innovation. The declining trend in the …
to adapt to the rapid changes brought by digital innovation. The declining trend in the …
and Opportunities
MDTP Nasution, D Astuti, S Rahayu… - … Research in the …, 2024 - books.google.com
The aim of this research is to explore the integration of AI-driven chatbots in the realm of
halal marketing communications. This type of marketing com-munication is designed to …
halal marketing communications. This type of marketing com-munication is designed to …