[HTML][HTML] Beyond livestreaming: The rise of social media gifting and paid memberships− A systematic literature review and future research agenda
SA Volkmer, M Meißner - Journal of Business Research, 2024 - Elsevier
Paid memberships and gifts are increasingly implemented in social media as content
monetization functions. Here, we outline the overarching trend toward gifting and …
monetization functions. Here, we outline the overarching trend toward gifting and …
Does having more power make people more materialistic? The role of personal sense of power for gift preferences
S Liang, X Han, X Yuan, M Liang, Y Zhang… - Frontiers in …, 2023 - frontiersin.org
Introduction Gift-giving is a prevalent practice in daily life, with experiential gifts being
identified in studies as having hedonic and interpersonal advantages, often yielding greater …
identified in studies as having hedonic and interpersonal advantages, often yielding greater …
Understanding Consumer Trust Dynamics and Purchase Intentions in a Multichannel Live Streaming E-Commerce Context: A Trust Transfer Perspective
This research aims to investigate the dynamic process of transferring trust dimensions from e-
store to live streaming contexts and how these trust dimensions in both environments …
store to live streaming contexts and how these trust dimensions in both environments …
Digital echoes of conformity: navigating elderly fandom and intergenerational 'creativity'on Douyin within the shadow of the culture industry
A Wang, TW Whyke, Z Song, Y Fan - Creative Industries Journal, 2024 - Taylor & Francis
This article examines how elderly audiences engage with internet celebrities on Douyin
(TikTok's Chinese equivalent) through the lens of the Frankfurt school–with Adorno …
(TikTok's Chinese equivalent) through the lens of the Frankfurt school–with Adorno …
An exploration of the influence of online parasocial interaction and parasocial relationship on consumer behaviour
J Sheng - 2024 - theses.gla.ac.uk
This thesis advances the understanding of parasocial Interaction (PSI) and parasocial
relationship (PSR), which are critical for understanding consumer behaviour in media …
relationship (PSR), which are critical for understanding consumer behaviour in media …
구The New Trends in Entertainment Live Broadcasts: A Convergence Study on the Factors Influencing Users\Gift-Giving Intention Towards Virtual Anchors
WJ Ge, YB Kim - 한국과학예술융합학회, 2024 - dbpia.co.kr
Virtual anchors, an innovative fusion of virtual images and human anchors, are emerging as
a new trend in the pan-entertainment live broadcast sector. In the context of live broadcast …
a new trend in the pan-entertainment live broadcast sector. In the context of live broadcast …