M Akbari, P Foroudi, RZ Fashami… - Journal of Business …, 2022 - Elsevier
Because e-WOM is one of the useful digital marketing elements for any organization, a better understanding of its process will help individuals take more advantage of this concept …
This paper aims to investigate the effect of family firms' characteristics on millennials' purchase intention through three dimensions (emotional appeal, product and service quality …
The current study tries to better understand the different consumer barriers towards adoption of MDAs and their psychological and behavioural responses through the lens of innovation …
B Guetz, S Bidmon - Health Policy, 2023 - Elsevier
Objectives Increasingly, the credibility of online reviews is drawing critical attention due to the lack of control mechanisms, the constant debate about fake reviews and, last but not …
J An, A Mikhaylov - Journal of Open Innovation: Technology, Market, and …, 2024 - Elsevier
Due to rapid advances being made in computing technologies, open innovation methods are being used for better managerial forecasting and min-max efficient time for delivering …
The demand for Muslim women's clothing is getting higher, it is clear the Muslim fashion industry is starting to develop in several countries in the world. Consumers can get …
The rising interest in the marketing potential of the metaverse and its influence on consumer behavior is undeniable. Experts in the field have identified gaps in understanding consumer …
A El Jaouhari, LS Hamidi - Technological Forecasting and Social …, 2024 - Elsevier
The urge for greater agri-food supply chain efficiency (AFSCE) has been gaining in prominence increasingly, spurred on by escalating logistics costs and advances in industry …
MF Shahzad, S Xu, X An, I Javed - Journal of Retailing and Consumer …, 2024 - Elsevier
Based on the stimulus organism theory (SOR), the current study examines how the chatbot service quality influences e-brand loyalty among luxury fashion brand users and their …