This study investigates distinctive Influencing factors and among every one of those
influencing factors, which factor influences the rural people for the purchase decision. The …

Present study aims at identifying the factors affecting buying decisions of rural consumers
and whether importance of these factors varies with age and income of respondents. Study …

The present study is focused on the role of teenagers in buying decision making process of
rural families in Haryana. Total of 150 houses were visited and responses of teenagers were …

The study is done to identify the factors affecting buying decisions of rural consumers and
whether importance of these factors varies with age and income of respondents. The factors …

Present study aims at identifying the factors affecting buying decisions of rural consumers
and whether importance of these factors varies with age and income of respondents. Study …

The purpose of the study is to examine the effect of reference group on buying pattern of
rural buyers for handwash. Several studies examined the role of reference groups (brand …

This paper is elucidating the qualitative insights of personal values among rural people of
Punjab state (India). In order to achieve the objectives, this study was conducted using …

India consists of different cultures with different people of different religion. They all have
different thinking for different things. All of them live their life in their own way. On the other …

The present study was focused on to get an insight into brand aspirations and possession
pattern of rural consumers towards selected durable products. The data was collected from …