Although marketing strategies are often accused of stimulating overconsumption,
businesses increasingly show potential as enablers of sufficiency. The concept of sufficiency …

This paper provides a wide‐ranging view of the literature that is relevant to study the gaps in
socially responsible consumption (SRC). The research design follows a three‐stage …

This paper seeks to clarify and refine the relationship between strategic and internal green
marketing and firm competitiveness. Despite the significance of corporate environmental …

As green marketing becomes an essential tool for sustainable business strategy, companies
are adopting green marketing practices to achieve better business performance. However …

The outdoor industry is highly exposed to the impacts of climate change and resource
scarcity since its business models generally rely on an intact ecosystem. Companies in the …

Environmental, health, and social change is complex and frequently is framed as a problem
(s) to be solved. This framing focuses effort on delivery of solutions designed to change …

Race is integral to the functioning and ideological underpinnings of marketplace actions yet
remains undertheorized in marketing. To understand and transform the insidious ways in …

Globally, green consumption behavior has radically changed green product lifecycles as
well as green product branding to eliminate the environmental impact of global tourism. The …

To counteract the negative effects of environmental degradation and climate change, in the
European Union, a set of measures and policies has been developed under the name of the …

The marketing and advertising efforts of food manufacturers and restaurants are often
criticized for promoting less healthy foods. Yet, their marketing practices may provide a road …