Purpose In the past few decades, relationship management (RM) theory and RM strategies
in business-to-business (B2B) contexts have evolved tremendously, driven by constant …

The COVID-19 pandemic is affecting the mental health of employees. Deterioration of the
well-being of workers is also caused by changes in the working environment. Remote …

Purpose Trust and commitment (T&C) among the supply chain partners in the context of
supply chain management (SCM) are of interest for both researchers and practitioners. This …

The study examines the impact of critical organizational factors (organizational culture and
excellent leader performance) on public relations professionals' overall job satisfaction by …

This study examines the impact of supplier innovativeness on supply chain integration and
sustainable performance, as well as the mediation role of supply chain integration between …

One of the main risks in B2B relationships is the potential for partners to switch to
competitors. Decreasing the likelihood of partner switching can result from increasing the …

This research demonstrates how collaborative feedback and resource investments in supply
chain management and logistics-based partnerships influence the establishment of inter …

Business decision-making increasingly requires that the information technology (IT) and
marketing functions work together. Despite their distinct objectives, marketing managers …

Both scholars and practitioners highlight the critical role of mutual trust in cross-border
technology business relationships. Yet the alliance literature has overlooked the role of …

Mutually beneficial long-term relationships between supply chain partners are the key to
supply chain performance. However, these relationships may sometimes be undermined …