Retaining customers in a competitive-value driven era is seen as a herculean task.
Retaining customers for a longer time and reaping the benefit of customer lifetime value is …

The purposes of the study are to (1) conceptualize the push-pull-mooring (PPM) framework
in the context of fitness centers and (2) empirically examine how factors of push, pull, and …

This study aimed to provide practical implications for South Korean corporations seeking to
enter the Chinese market. It explored the influences of brand image and favorability toward …

Research question Scholars have recognized the critical role of switching costs in predicting
consumption behavior. However, a scale measuring fitness consumers' switching costs was …

ABSTRACT HIGHLIGHTS We identify switching costs dimensions associated with fitness
centres. We propose a higher-order reflective-formative fitness switching costs model. We …

Purpose Although the fitness switching costs scale (FSCS) was shown to have sound
psychometric properties, the length of the 54-item may impose burdens on survey …

An increasing number of scholars and practitioners are advocating for the exploration of the
demand-side consequences of business model (BM) design from the customer's perceptual …

Purpose As artificial intelligence (AI) continues to influence sports league and team
operations, the brands providing these services are sponsoring sports properties to …

The aim of the study was to determine the most suitable fitness center for members by using
the Analytical Hierarchy Process (AHP) method, which identifies the criteria fitness members …

This study was designed to examine the moderating effects of the power–distance belief
(PDB) on the relationship between employees' service failures and customers' transactional …