Purpose Patronage of local footwear have not been encouraging in Nigeria despite recent
investments. The purpose of the study is to evaluate celebrity endorsement and customer …

Penelitian deskriptif kualitatif ini bertujuan untuk mendeskripsikan relevansi caption
endorsement selebgram sebagai bahan ajar pada materi teks iklan di SMP. Subjek …

Penelitian ini bertujuan untuk mengetahui penerapan strategi Celebrity and Influencer
Endorsers dalam mendorong masyarakat modern untuk berperilaku konsumtif. Tulisan ini …

Purpose: Celebrity endorsement is a marketing strategy firms have embraced to survive and
fortify their market competitiveness. This study examined how celebrity expertise and …

The study investigates the impact of celebrity endorsements on the sales performance of the
beverage industry in Ghana, specifically focusing on the dimensions of celebrity credibility …

The study examined celebrity endorsement on consumer purchase intention of brewery
products in Lagos Metropolis in Nigeria. The study identified four explanatory variables to …

In recent years, the continuous increase in the population of Nigeria, especially the youthful
population who are characterized by innovative and dynamic needs, necessitates business …

This study assessed influencer marketing and consumers' purchase behaviour towards new
smartphone brands. Its specific purpose was to determine the effect of celebrity …

According to several past research, celebrity endorsement consistently draws positive
responses from buyers to advertisements. Aziz et al.(2019) and Ahmad et al.(2019) previous …

The purpose of the study is to examine the effect of reference group on buying pattern of
rural buyers for handwash. Several studies examined the role of reference groups (brand …