J Rezaei Hajiabadi… - Journal of Quality …, 2024 - Taylor & Francis
Purpose This study aims to adopt a value co-creation approach to highlight the role of tourism beneficiaries in minimizing the destructive impacts of pandemics, such as COVID-19 …
The value of co-creation among destination stakeholders is becoming an increasingly popular tool for creating unique tourism products and preserving local cultural values and …
Z Razmi, M Golestani - urban tourism, 2023 - jut.ut.ac.ir
The purpose of this research is to investigate the effect of value co-creation through tourists' intention to revisit the development of creative tourism based on the theory of service …