Purpose This study used an integrated model that incorporates the Technology Acceptance
Model (TAM) and the Theory of Planned Behaviour (TPB) to empirically investigate how eco …

The importance of environmentally sustainable behavioral intentions (ESBI) in tourism is
widely acknowledged, yet its role in geotourism is uncertain. Based on norm activation …

Against the backdrop of increasing concern for the environment, tourism activities have had
a mixed impact. For example, in the field of marketing communications, the last few years …

The aim of this research was to determine the scope of environmentally and socially
responsible behavior related to tourist trips of women from Generation Z. The choice of this …

This study investigates the complex relationship between tourists' perceptions of sustainable
development and their experiences in various accommodation units across India. Employing …

With over 40 million annual tourists visiting wineries, wine tourism is becoming an important
source of revenue for wine businesses and local communities to preserve heritage in rural …

Sustainability has become a critical concern for many destinations seeking to revitalize their
tourism industry while also dealing with issues stemming from climate change. To address …

Purpose The purpose of this study is to investigate the factors influencing green travel
intentions within the tourism sector. By examining the moderating effect of green knowledge …

Purpose The purpose of this paper is to investigate the factors affecting citizens' intentions
toward sustainable tourism based on a research model integrating two theories: protection …

Despite the growing interest in exploring the tourism experiences of Generation Z and their
significant influence on the tourism industry, there is a dearth of investigation into the …