Recent decades have witnessed considerable research advances on the relationship
between sustainable product attributes and consumer decision-making. However, despite …

This study assesses consumer preferences during fruit and vegetable (FV) sales,
considering the sociodemographic variables of individuals together with their choice of point …

Perceived freshness is a key determinant of consumers' food choices but remains an
imprecisely defined concept. A comprehensive and consumer-centric definition of freshness …

In this research the importance of several choice attributes of beef for Piedmontese
consumers was examined. The survey was conducted on a sample of consumers in sixteen …

The article deals with consumer behaviour when purchasing green products. It develops
theoretical knowledge in the field of antecedents to purchase intention with a focus on the …

Italy's kiwifruit growers are considered to be world-leading players of the past 20 years.
However, with this success come its challenges. In the last five years, a bacterial canker of …

Understanding urban consumers' preferences for rice attributes is crucial for rice breeders,
producers, and retailers to meet diverse and evolving market demands. Based on the …

This study aims to contribute to the existing literature by verifying whether the degree of
liking of a new food product influences people's preferences and willingness to pay from a …

Superfoods, former traditional foods that in some cases are now regarded as new healthy
luxury food products (NHLFP), have been growing in popularity in high-and middle-income …

The growing trend market of fresh products is driven by a consumer oriented to new
lifestyles and environmental issues. The berries market in Europe represents a good …