Artificial Intelligence (AI) has paved the way for numerous technological advancements in
various fields, seamlessly connecting one domain to another. In the realm of large-scale …

Abstract Market Basket Analysis (MBA) is a data mining technique assisting retailers in
determining the customer's buying habits while making new marketing decisions as the …

Market basket analysis (MBA) is defined as association rule mining or affinity analysis. It is a
data-mining approach that originated in the field of marketing but has recently found …

H παρούσα εργασία αποσκοπεί στην εξερεύνηση τρόπων για την ενίσχυση των
επιχειρηματικών λειτουργιών και των διαδικασιών λήψης αποφάσεων, μέσω της χρήσης …

As global businesses take a new turn, an intimate understanding of the customers to predict
their ultimate wants becomes the supreme goal of retail stores all around the world …

Descriptive, diagnostic, predictive, and prescriptive analytics play crucial roles in optimizing
the performance and user experience of an e-commerce site. Descriptive analytics involves …