Color is a pervasive feature of our psychological experience, having a role in many aspects
of human mind and behavior such as basic vision, scene perception, object recognition …

A rapidly growing body of empirical research has recently started to emerge highlighting the
connotative and/or semiotic meanings that consumers typically associate with specific …

Information processing lies at the heart of human performance. This chapter describe the
characteristics of the different important stages of information processing, from perception of …

Across the millennia, and across a range of disciplines, there has been a widespread desire
to connect, or translate between, the senses in a manner that is meaningful, rather than …

To interpret data visualizations, people must determine how visual features map onto
concepts. For example, to interpret colormaps, people must determine how dimensions of …

The improvement of waste separation is of great interest in mitigating problems related to
municipal solid waste (MSW) management. Trash bins are commonly used for waste …

Illuminated emergency exit signs inform building occupants about safe egress routes in
emergencies. These exit signs are often found in the presence of other colored signs, which …

While there has long been public concern over the use of artificial/synthetic food colors, it
should be remembered that food and drink products (eg, red wine) have been purposefully …

People tend to associate abstract visual features with basic taste qualities. This narrative
historical review critically evaluates the literature on these associations, often referred to as …

People have expectations about how colors map to concepts in visualizations, and they are
better at interpreting visualizations that match their expectations. Traditionally, studies on …