Health promotion interventions in low and midincome countries (LMIC) are increasingly
integrating strategies to change local social norms that sustain harmful practices. However …

Following the proliferation of customer engagement behavior research, rising interest is
observed in marketing‐based stakeholder engagement behavior, which covers any …

Purpose The purpose of this paper is to investigate the impact of buyer-seller interpersonal
interactions on the purchase intention of buyers, incorporating swift guanxi as a mediator …

Social commerce, a recent branch of e-commerce, has made the experience of consumers
on social commerce platform (SCP) different from other contexts, as the consumers have …

Online retailers are eager to find the answers to the following questions: How relevant is
SNS usage to consumer shopping decisions? Is the information shared on SNS likely to …

Consumers tend to seek heuristic information cues to simplify the amount of information
involved in tourist decisions. Accordingly, star ratings in online reviews are a critical heuristic …

Today, people use a variety of social and gameful (mobile) applications in order to motivate
themselves and others to maintain difficult habits such as exercise, sustainable consumption …

This study conducted two experiments to determine the influence of review valence, review
quantity, and the interaction effects between the two among consumers designated as …

By taking advantage of social networking capabilities, social commerce provides features
that encourage customers to share their personal experiences. The popularity of online …

This article examines the impact of various individual differences on consumers' propensity
to engage in two distinct forms of conspicuous (publicly observable) luxury consumption …