In the post COVID-19 era, social commerce witnessed significant growth due to increasing
numbers of consumers choosing online channels as their preferred means of shopping …

Dietary patterns for consumers among the elite and middle‐income classes in developing
countries are shifting rapidly toward the consumption of more animal‐based products …

The objective of this article is to identify the effect of the perception of a brand's ethical
problems on consumer behavior. The research contemplates two experimental studies, in …

Despite efforts to reduce aflatoxin contamination and associated mycotoxin poisoning, the
phenomenon continues to pose a public health threat in food and feed commodity chains. In …

This article proposes an update of the Foote, Cone & Belding (FCB) grid, which has been
one of the most popular product-classification schemes in advertising and consumer …

When it comes to decision making styles, all consumers are not created equal. Some work
tirelessly to identify their choices; others decide in a heartbeat. Based on data from a sample …

Many consumer products, such as toilet papers (TPs) and moist wipes, are marketed as
“flushable,” but evidence that they do not harm sewer infrastructure is insufficient …

Considering the unprecedented growth in the active role of children in the modern market
place the present paper attempts to understand the potential of kids as consumers in an …

Many established clothing brands did not survive the global COVID‐19 pandemic, while
some unexpectedly departed from countries such as South Africa which is a gateway for …

Working on the top 100 Interbrand world corporate brands dataset over the 10-years period
2001–10, we analyze the relative positioning of country brands as derived from the structural …