Role of brand experience in shaping brand love

R Joshi, P Garg - International Journal of Consumer Studies, 2021 - Wiley Online Library
Consumer–brand relationships are witnessing a tremendous upheaval from the past few
years, with emotions becoming a predictor of a brand's fate. Brand love is a construct that …

The effects on customer satisfaction and customer loyalty by integrating marketing communication and after sale service into the traditional marketing mix model of …

BA Othman, A Harun, NM De Almeida… - Journal of islamic …, 2021 - emerald.com
Purpose With growing mobility in a globalized world and an estimate of more than 300
million people going on religious pilgrimages every year, various researchers have been …

[HTML][HTML] Exploring the mediating role of knowledge management practices to corporate sustainability

MB Hossain, S Nassar, MU Rahman, A Dunay… - Journal of Cleaner …, 2022 - Elsevier
This study aims to elaborate and recognize a model in which knowledge management
practices affect corporate sustainability via corporate structure, corporate culture, corporate …

Social media experience, attitude and behavioral intention towards umrah package among generation X and Y

A Muslim, A Harun, D Ismael… - Management Science …, 2020 - m.growingscience.com
The development of Islamic tourism such as Umrah does not get much attention in the
literature though there are 6 million people all around the world performing Umrah every …

Women empowerment, attitude toward risk-taking and entrepreneurial intention in the hospitality industry

C Yoopetch - International Journal of Culture, Tourism and …, 2021 - emerald.com
Purpose First, this study aims to investigate the factors affecting entrepreneurial intentions.
Second, it is to identify the influential factors with the highest influence on entrepreneurial …

[PDF][PDF] The influence of service quality on customer satisfaction: Evidence from public sector and private sector banks in kurdistan/iraq

JJ Khatab, ES Esmaeel, B Othman - International Journal of …, 2019 - researchgate.net
The purpose of this research study is to determine the satisfaction level of banking clients
with respect to the quality of the various services supplied by their bank and their satisfaction …

[PDF][PDF] The relationship between intellectual capital and organizational trust and its impact on achieving the requirements of entrepreneurship strategy (The case of …

ZM Sadq, BS Ahmad, VS Saeed… - … Journal of Advanced …, 2020 - researchgate.net
This study aims to analyze the relationship between intellectual capital and organizational
trust and its impact on achieving the requirements of entrepreneurship strategy at the level of …

How does service quality improve consumer loyalty in sports fitness centers? The moderating role of sport involvement

Y Huang, D Kim - Sustainability, 2023 - mdpi.com
In the context of sports fitness centers, understanding the relationship between service
quality and customer experience is crucial for enhancing customer loyalty and building long …

Attitudes of managers in the Iraqi Kurdistan region private banks towards the impact of knowledge management on organizational effectiveness

Z Sadq, B Othman… - Management Science …, 2020 - growingscience.com
This study aims to identify the impact of knowledge management through its dimensions;
namely knowledge creation, storage knowledge, knowledge sharing, knowledge application …

[PDF][PDF] Dimensions of service marketing mix and its effects on customer satisfaction: a case study of international Kurdistan Bankin Erbil City-Iraq

JJ Khatab, ES Esmaeel, B Othman - TEST Engineering & …, 2019 - researchgate.net
Today, many economic sectors such as bankingindustries have recognized the importance
of paying due attention to customers. Satisfying and retaining customers is a significant …