National Agriculture Market (e-NAM) is a pan-India electronic trading portal that networks the
existing APMC mandis to create a unified national market for agricultural commodities. The …

This research article attempts to rank the factors influencing continued e-Trading usage in
Indian agriculture marketing. The ranking process is the first of its kind application in …

The digital e-trading platform is an ambitious and priority intervention in the agricultural
sector. The research study is among the very few that identifies and prioritizes the predictors …

Information and communication technology (ICT) can improve the value and supply chain for
agriculture. The post-harvest value chain is still extensive in India, and farmers frequently do …

Purpose: This research study identifies the enablers of adoption of e-trading of agricultural
produce in India. It also proposes an adoption framework for promoting e-trading of the …

Purpose This study aims to examine the factors that impact the choice of paddy marketing
channels in India at the farm level and household contingencies. Design/methodology …

e-Mediated extension services helps the farmers to be e-ready and exploits the potential of
ICT tools. National Agriculture Market (e-NAM) created an opportunity for the integration of …

To achieve the aim of doubling organic agriculture farmers' income, new sources of revenue
and improved possibilities must be identified. The online digital market attempts to reduce …

This study aimed to examine how far village farms and marketing infrastructures are
responsible for agribusiness crises posed by a pandemic induced national lockdown …

The growing organic food consumption is primarily due to increased health consciousness
and environmental concern. However, challenges in agri-marketing faced by the producers …