Emotions are the focal factor influencing consumer evaluation and behaviour. However, the
present literature remains fragmented owing to conflicting findings on effects of emotions …

This book uses a system-based approach to decipher and organize the concepts and
conclusions relevant for creating and capturing value in business. It develops a scientific …

Cosmetic procedures are aimed at enhancing clients' attractiveness by modifying their
physical appearance. Women prefer cosmetic surgery more than men do, due to the ideal of …

Consumers engage in transformative practices such as cosmetic surgery to shape a new
self that satisfies personal and social expectations. Yet, we lack an understanding of how …

This paper aims to discuss the implications of body talk and socio-cultural pressure for the
internalisation of a thin body image in purchase decisions, shopping habits and other …

University faculty members seek to regulate emotions to achieve professional and social
goals in the work environment. The process of emotion regulation is influenced by self …

Video communication via platforms such as Zoom has been routinely used as a
communication tool during the COVID-19 pandemic. Scientific evidence has suggested that …

The world of cosmetic surgery offers a variety of procedures designed to “enhance” specific
body parts. While some consumers are adamantly against such procedures, others seem …

Purpose The purpose of this paper is to assist service management academics and
providers of positional services (ie services that provide status attainment benefits to …

To support one of the key cornerstones of the current theory that will be systematically
developed in the following parts of the book, this chapter presents a general theory on how …