Purpose Compulsive buying continues to be a maladaptive behavior that draws the attention
of both scholars and marketers. The present study aims to investigate the determinants of …

Consumers are increasingly embracing robots and AI. This has led them to suffer
psychological tensions in their AI experiences (eg, data capture, classification, delegation …

Purpose The purpose of this paper is to investigate the effect of atmospheric cues
encountered in the complex retail environment of pharmacies and, in addition, to test the …

Purpose This study aims to follow a rigorous approach to identify, critically analyze and
synthesize 75 papers published from 2000 to 2022. Design/methodology/approach The …

Purpose Product rebranding is increasingly popular, but brand managers are sceptical
about its implications on brand loyalty (BL). Given the limited empirical literature on the …

Despite the growing application of artificial intelligence in hiring practices, job applicants still
express general reservations about the use of this technology. What factors help to explain …

This paper systematically examines (i) how individual personality can influence on cultural
acculturation which can impact on the higher level of perceived value in LGBTs, and (ii) how …

The current study aims to contribute to the literature on brand engagement in self-concept
(BESC). Supported by self-determination theory, a comprehensive model that explains the …

This research aims to examine and explain the role of Social Media Marketing and Brand
Love on Brand Engagement in Self-Concept and brand loyalty. The number of samples in …

Today, consumer behavior analysis is one of the most important issues in marketing.
Therefore, the correct understanding of consumer behavior is considered as the success …