Customer engagement in social media: a framework and meta-analysis

F de Oliveira Santini, WJ Ladeira, DC Pinto… - Journal of the Academy …, 2020 - Springer
This research examines customer engagement in social media (CESM) using a meta-
analytic model of 814 effect sizes across 97 studies involving 161,059 respondents …

Digital technologies and privacy: State of the art and research directions

D Scarpi, G Pizzi, S Matta - Psychology & Marketing, 2022 - Wiley Online Library
Digital technologies have transformed every aspect of marketing and have brought
consumer privacy front and center of research and discourse over the last two decades …

Do brands make consumers happy?-A masstige theory perspective

A Kumar, J Paul, S Starčević - Journal of Retailing and Consumer Services, 2021 - Elsevier
Happiness has been topic of research since ancient times. This study explores the theory of
consumer happiness grounded in the tenets of mass prestige (Masstige), self …

It's the mind-set that matters: The role of construal level and message framing in influencing consumer efficacy and conservation behaviors

K White, R MacDonnell… - Journal of Marketing …, 2011 - journals.sagepub.com
Across three studies, this research elucidates when loss-versus gain-framed messages are
most effective in influencing consumer recycling by examining the moderating role of …

Message framing in green advertising: The effect of construal level and consumer environmental concern

H Chang, L Zhang, GX Xie - International Journal of Advertising, 2015 - Taylor & Francis
Many firms adopt green advertising and put great emphasis on the value of green marketing
strategies. However, little research has examined the effectiveness of green appeal in …

Trading on twitter: Using social media sentiment to predict stock returns

HK Sul, AR Dennis, L Yuan - Decision Sciences, 2017 - Wiley Online Library
Decision making is often based on the rational assessment of information, but recent
research shows that emotional sentiment also plays an important role, especially for …

Customer experience management in retailing: understanding the buying process

NM Puccinelli, RC Goodstein, D Grewal, R Price… - Journal of …, 2009 - Elsevier
Retailers recognize that greater understanding of customers can enhance customer
satisfaction and retail performance. This article seeks to enrich this understanding by …

Better moods for better eating?: How mood influences food choice

MP Gardner, B Wansink, J Kim, SB Park - Journal of Consumer Psychology, 2014 - Elsevier
How do moods influence one's preference for foods? By introducing the role of enjoyment-
versus health-oriented benefits of foods in the mood and food consumption relationship, this …

The distinct affective consequences of psychological distance and construal level

LE Williams, R Stein, L Galguera - Journal of Consumer …, 2014 - academic.oup.com
Much of the existing literature on psychological distance has focused on cognitive outcomes,
such as changes in construal level, largely framing affective processes out of the discussion …

The personalization–privacy paradox at the nexus of social exchange and construal level theories

J Cloarec, L Meyer‐Waarden… - Psychology & …, 2022 - Wiley Online Library
Marketing personalization requires firms to collect information that they can use to
personalize their products or services, which might raise consumer privacy concerns. Prior …