As far back as the industrial revolution, significant development in technical innovation has
succeeded in transforming numerous manual tasks and processes that had been in …

Advertisers are increasingly monitoring people's online behavior and using the information
collected to show people individually targeted advertisements. This phenomenon is called …

With the amount of online advertising on a steady rise, generic ads noticeably lose
effectiveness. In order to break through the clutter, retailers employ a method called …

Companies and organizations have to attract and retain customers so that they can survive.
Electronic-commerce (e-commerce) is regarded as an appropriate strategy for marketing …

Purpose This study examined the relationship between perceived personalization and
positive electronic word of mouth, as well as the mediating impact of online advertising …

Purpose The research aims to investigate how individuals can be persuaded to make
purchases through repeated and personalized messages. Specifically, the study proposes a …

Egypt is currently one of the leading nations especially in the Middle East region with a well-
established e-commerce environment and advanced IT infrastructure, but rapid growth of e …

Although the study of flow has recently received a lot attention, little is published about what
factors controllable by firms influence its formation. Furthermore, there is a lack of knowledge …

Despite the increasing popularity and growth of online second-hand peer to peer/customer
to customer (P2P/C2C) e-commerce, research on online second-hand shopping remains …

Internet advertising has become increasingly personalized as advertisers tailor content to
individual users. However, this has led consumers to be concerned about their privacy …