Current literature on non-idealized models seems to offer mixed evidence on whether such
models generate a positive body image and increase advertising effectiveness. To closely …

This research investigated a crucial topic in apparel m-commerce: product presentation and
the extent to which it should exhibit human visuals corresponding to consumers' …

Over the past 25 years, understanding males' interest in and outcomes of muscularity has
developed into a major area of study. Research has been fueled by the development of …

Background With the rapid changes in body image construction brought about by the
upgrading of consumption in China, trend-seeking college students are faced with mental …

Purpose To explore the impact of mobile social media on the psychological well-being of
Chinese international students and analyze the mechanisms of influence to enhance their …

Instagram is increasingly used in advertising, yet little is known about the unintended
consequences of Instagram advertising on women's and girls' body image. Also largely …

The purpose of this study was to examine how self‐discrepancy and self‐schema influence
the effects of exposure to thin versus nonidealized model images on young women's body …

Purpose In light of the challenge the fashion industry faces to be more body shape-inclusive,
several brands now feature curvy models (large breasts and buttocks, wide hips and a small …

Body satisfaction, largely ignored in studies of online shopping for body-involved products,
was examined as an antecedent variable to the virtual product experience. The purpose of …

Introducción: En este artículo se estudia la representación del cuerpo infantil en el punto de
venta de los establecimientos de moda infantil, con el objetivo de analizar la imagen …