Artificial intelligence has accelerated the application scenarios and business value of map
applications. However, the sustained intention of map applications utilizing artificial …

Consumer clothing presents behaviors defined by pre-established trends and patterns in
contemporary societies, and in general the consumption of textile products follows this trend …

This research examines the purchasing intentions of soccer enthusiasts in China regarding
products from sports sponsorship brands, extending the theory of planned behavior. The …

This chapter discussed the concept of responsible pricing and how a responsible pricing
strategy creates opportunities for businesses in Sub-Saharan Africa to remain profitable in …

Multinationals operating in global markets require analyzing several pricing considerations.
They require setting appropriate prices of their products for each of the markets they operate …

Hoy en día nadie refuta la idea de que la industria textil forma parte de uno de los mercados
más importantes a nivel mundial, habiendo experimentado un crecimiento acelerado y …

Counterfeit trade has been growing incessantly every year and due to its impact on
legitimate brands, it has garnered the attention of researchers, policy makers, and brand …