Assortment planning: Review of literature and industry practice
A retailer's assortment is defined by the set of products carried in each store at each point in
time. The goal of assortment planning is to specify an assortment that maximizes sales or …
time. The goal of assortment planning is to specify an assortment that maximizes sales or …
Understanding the do-it-yourself consumer: DIY motivations and outcomes
M Wolf, S McQuitty - AMS review, 2011 - Springer
Abstract Do-it-yourself (DIY) is an increasingly popular consumer behavior, but little is
known about this large consumer segment. We undertake a depth interview study and …
known about this large consumer segment. We undertake a depth interview study and …
How does scarcity promotion lead to impulse purchase in the online market? A field experiment
Online retailers employ two strategies of limited-quantity and limited-time to entice
consumers' impulse purchases. However, little research has investigated the effects of these …
consumers' impulse purchases. However, little research has investigated the effects of these …
Convenience stores in the digital age: A focus on the customer experience and revisit intentions
The digital age has posed challenges to the convenience store (c-store) industry regarding
the types of technology investment required to compete in the digital world, and the c-store …
the types of technology investment required to compete in the digital world, and the c-store …
Scarcity messages
P Aggarwal, SY Jun, JH Huh - Journal of Advertising, 2011 - Taylor & Francis
This study examines the relative effect of two types of scarcity messages (limited-quantity
and limited-time) on consumers' purchase intentions. The moderating influence of brand …
and limited-time) on consumers' purchase intentions. The moderating influence of brand …
Demand estimation and assortment optimization under substitution: Methodology and application
Assortment planning at a retailer entails both selecting the set of products to be carried and
setting inventory levels for each product. We study an assortment planning model in which …
setting inventory levels for each product. We study an assortment planning model in which …
[图书][B] Der Handel: Grundlagen-Management-Strategien
L Müller-Hagedorn, W Toporowski, S Zielke - 2012 - books.google.com
Der Handel ist in Bewegung: Es entstehen neue Betriebsformen, Vertikalisten konkurrieren
mit klassischen Handelsorganisationen, elektronische und stationäre Kanäle werden in …
mit klassischen Handelsorganisationen, elektronische und stationäre Kanäle werden in …
The impact of brand equity and the hedonic level of products on consumer stock-out reactions
We investigate the impact of brand equity and the hedonic level of the product on consumer
stock-out responses. We also examine whether the hedonic level of the product moderates …
stock-out responses. We also examine whether the hedonic level of the product moderates …
The use of product scarcity in marketing
X Shi, F Li, P Chumnumpan - European Journal of Marketing, 2020 - emerald.com
Purpose As a frequently observed business phenomenon, the use of product scarcity to
improve a product's market performance has received increasing attention from both …
improve a product's market performance has received increasing attention from both …
Assortment planning: Review of literature and industry practice
AG Kök, ML Fisher, R Vaidyanathan - Retail supply chain management …, 2015 - Springer
A retailer's assortment is defined by the set of products carried in each store at each point in
time. The goal of assortment planning is to specify an assortment that maximizes sales or …
time. The goal of assortment planning is to specify an assortment that maximizes sales or …