Abstract Grounded in Bandura's (2001) social cognitive theory of mass communication and
Giles'(2002) model of parasocial relationship (PSR) development, the current research …

Purpose Celebrity endorsements are common, especially sports celebrities. Understanding
the impact such celebrities' social activism statements have on the brands the celebrities are …

This study seeks to understand how vlogger attributes, as defined in parasocial interaction
(PSI) theory, can be used to create a successful travel vlog and assist in destination vacation …

With sporting events canceled and Safer at Home orders in place, both athletes and sports
fans have a void to fill. Consequently, social media use by both parties has increased …

The number of athlete social protests has risen over the past several years, but no protest
has touched a collective national nerve as kneeling for the national anthem has. Using the …

The number of people accessing the Paralympic Games is growing at a time when few
television ratings rise, warranting study of the influence that exposure to Paralympic media …

This research explored maladaptive parasocial interaction (PSI) expressed toward Chicago
Bears kicker Cody Parkey after he missed a potential game-winning field goal in the 2019 …

Background The popularity of video games has considerably increased in recent years, with
approximately 3.24 billion players worldwide in 2021. Empirical evidence suggests that the …

The present study investigates the effectiveness of tourism vlogs (video blogs), the
parasocial bonding between the vloggers and the tourist/prospect and the wishful …

This systematic review was based on the work of Arksey and O'Malley and presents the
current research on social media use in North American basketball. Thirty-five articles were …