Prior research has suggested that many consumers prefer domestic to foreign products,
even when the quality is lower and the price is higher. Such bias is attributed to consumer …

From the publication of its first study in 1965 up to the present day, country-of-origin has
attracted a high level of interest from both scholars and practitioners. This paper reviews the …

Purpose–The purpose of this paper is to present an extended version of the Elaboration
Likelihood Model (ELM‐model) to explain and predict which of the four cognitive processes …

The country-image discourse model provides an alternative theoretical framework to explain
the meaning of country-of-origin (COO) effects. Unlike previous work, this research relies on …

Understanding the importance of a country's image in the behavioral intentions of tourists is
essential for sun-and-sand destinations. This study examines an integrated model of …

This study validates the relationship between the perceived brands of Korean wave and
country-of-origin image (COI) of Korea on the basis of categorization and stereotype content …

Few cities in the UK lack an'authentic'Irish bar, be it O'Neill's, Scruffy Murphy's or Shifty
O'Shea's. Theme pubs, like theme parks, theme hotels and theme restaurants, are very big …

Numerous academics and marketers are sceptical about the relevance of research on
country-of-origin (coo) effects. This criticism is based on a series of studies suggesting that …

Prior literature on knowledge transfer learning suggests that cognitive effort is required to
categorise new products and to develop attitudes toward them. This study investigates …

Both foreign and domestic retailers are competing for the newly emerged affluent consumers
in China, yet little is known about how these retailer brands are perceived by the Chinese …