Background Immunization rates for children and adults are rising, but coverage levels have
not reached optimal goals. As a result, vaccine‐preventable diseases still occur. In an era of …

Background. The role of cognitive biases and heuristics in medical decision making is of
growing interest. The purpose of this study was to determine whether studies on cognitive …

OBJECTIVES: To test the effectiveness of messages designed to reduce vaccine
misperceptions and increase vaccination rates for measles-mumps-rubella (MMR) …

Background Message framing has been an important focus in health communication
research, yet prior meta-analyses found limited support for using framing to increase …

We evaluate the results of a field experiment designed to measure the effect of prompts to
form implementation intentions on realized behavioral outcomes. The outcome of interest is …

Of the many conceptual distinctions present in psychology today, the approach-avoidance
distinction stands out as one of, if not the, most fundamental and basic. The distinction …

Message framing provides a theoretically grounded approach to the development of
effective health messages. In this study, we review the state of research and theory on …

A meta-analytic review of 93 studies (N= 21,656) finds that in disease prevention messages,
gain-framed appeals, which emphasize the advantages of compliance with the …

Background Human behavior and more specifically behavioral insight-based approaches to
vaccine uptake have often been overlooked. While there have been a few narrative reviews …

Background The effectiveness of interventions to increase influenza vaccination uptake in
people aged 60 years and older varies by country and participant characteristics. This …