“Italy is simply extraordinary”: nation branding between tradition and innovation
V Minini - Place Branding and Public Diplomacy, 2024 - Springer
In an increasingly competitive world, nation branding has become a crucial way to promote
a country, especially after a global health crisis. In 2020, Italy was strongly affected by the …
a country, especially after a global health crisis. In 2020, Italy was strongly affected by the …
The Interconstruction of China's Nation Brand and National Image
J Zhou - Soft Power and Diplomatic Strategies in Asia and the …, 2024 - igi-global.com
In the era of globalization, the problem of national image becomes more prominent, and
international brand marketing becomes one of the powerful ways for a country to enhance its …
international brand marketing becomes one of the powerful ways for a country to enhance its …
Cultura, comunicação pública e cidadania. Práticas de deliberação cidadã no campo das artes/cultura (Brasil-Canadá)
A de Oliveira Sampaio - Organicom, 2024 - revistas.usp.br
Neste artigo apresentamos uma etapa da pesquisa vinculada ao plano de cooperação
internacional que investiga práticas de deliberação cidadã e de comunicação pública …
internacional que investiga práticas de deliberação cidadã e de comunicação pública …