The task allocation of unmanned aerial vehicles (UAVs) is important in UAV search and
rescue to guarantee an effective and orderly search and rescue activity. However, few …

This research establishes the relationship between the digital channels that organizations
use to communicate with their audience and the stages of the consumer buying decision …

Digital commerce has become an indispensable part of global retail. Digital commerce
retailers usually build large logistics networks with multiple distribution centers (DCs) to …

Real Time Bidding is the process of selling and buying online advertisements in real time
auctions. Real time auctions are performed in header bidding partners or ad exchanges to …

We study a multi-period ad allocation problem faced by an online publisher who sells ad
impressions on websites through two sales channels. In the guaranteed sales channel …

In [1], we develop a decision support system for ad publishers to select the most promising
ad network for each impression. A high percentage of online advertising is currently …

Online advertising is one of the most important sources of income for many online
publishers. The process is as easy as placing slots in the website and selling those slots in …

Inspired by the diversity of content provision and the importance of traffic revenue in media
market, this paper investigates the pricing and advertising decisions for a media platform …

In this article, we study the problem of guaranteed display ads (GDAs) allocation, which
requires proactively allocate display ads to different impressions to fulfill their impression …

In this paper we study a repeated posted-price auction between a single seller and a single
buyer that interact for a finite number of periods or rounds. In each round, the seller offers the …