Understanding user adoption of mobile wallet: extended TAM with knowledge sharing, perceived value, perceived privacy awareness and control, perceived security

OH Salah, MM Ayyash - VINE Journal of Information and Knowledge …, 2024 - emerald.com
Purpose A mobile wallet (m-wallet) is a part of financial technology products and is still in the
infant stage in Palestine. The technology acceptance model (TAM) formed the basis of the …

Factores determinantes en la adopción del e-commerce: la innovación en marketing de las empresas colombianas

CP Murcia Zorrilla - 2023 - openaccess.uoc.edu
Los importantes cambios del entorno han acelerado el proceso de transformación digital de
los diferentes sectores económicos. El objetivo principal fue analizar los factores …

Strategi Pemasaran Berbasis Digital Marketing Untuk Meningkatkan Daya Jual Produk UMKM (Studi Kasus: Wajit Legieta di Cililin)

N Saefudin, D Maulana - Management Studies and …, 2023 - journal.yrpipku.com
Penggunaan platform digital oleh UMKM di Indonesia nyatanya sudah cukup meningkat.
Hal ini di dorong karena terjadinya lonjakan penggunaan media sosial yang tinggi sehingga …

PERFORMANCE IMPROVEMENT MODEL WITH STRATEGY ORIENTATION MIX AND MARKETING MIX BASED ON THE USE OF INFORMATION TECHNOLOGY …

D Darmanto, BS Rahayu… - International Journal of …, 2022 - jurnal.stie-aas.ac.id
The purpose of this study is to produce a model for improving the performance of batik small
businesses based on the use of information technology. The preparation of this model starts …

MODEL PEMBENAHAN KINERJA DENGAN BAURAN ORIENTASI STRATEGI DAN BAURAN PEMASARAN BERBASIS PENGGUNAAN TEKNOLOGI INFORMASI …

D Darmanto, YM Sridarta - … Nasional & Call for Paper STIE …, 2021 - prosiding.stie-aas.ac.id
The purpose of this study is to produce a model for improving the performance of batik small
businesses based on the use of information technology. The preparation of this model starts …