Factors Influencing Online Repurchase Intention in Indonesia's E-Commerce Market: A Structural Equation Modeling Approach

E Etha, P Suciati, AN Citra - Jurnal Sosial Humaniora Terapan, 2024 - scholarhub.ui.ac.id
The rapid expansion of e-Commerce in Indonesia has revolutionized consumer behavior,
shifting preferences from traditional retail to the dynamic world of online shopping. This …