Strategic thinking and the IMP approach: A comparative analysis
It is a characteristic of the IMP approach in studying business markets that the emphasis is
placed upon rich description and efforts to understand the underlying processes behind …
placed upon rich description and efforts to understand the underlying processes behind …
Relationship and networking strategy tools: characterizing the IMP toolbox
C Cheng, E Holmen - IMP Journal, 2015 - emerald.com
Purpose–The purpose of this paper is to systematically review the relationship and
networking strategy tools in the IMP literature. It proposes six dimensions for characterizing …
networking strategy tools in the IMP literature. It proposes six dimensions for characterizing …
A pluralistic, longitudinal method: Using participatory workshops, interviews and lexicographic analysis to investigate relational evolution
W Evers, S Marroun, L Young - Industrial Marketing Management, 2017 - Elsevier
Finding new ways to collaborate enables firms to better seek opportunities and challenges
and enhance network capability. However the traditional methods used to research the …
and enhance network capability. However the traditional methods used to research the …
[图书][B] Wertschöpfung durch Lieferantenintegration: eine praxisbasierte Fallstudie für das Controlling der Produktentwicklung
U Becker - 2013 - books.google.com
Entwicklungsvorhaben mit Lieferanten weisen häufig unterschiedliche Ausgangssituationen
auf. Dies erschwert die Auswahl von Controllinginstrumenten. Auf Basis von Prozesstypen …
auf. Dies erschwert die Auswahl von Controllinginstrumenten. Auf Basis von Prozesstypen …
Relationship and Networking Strategy Tools: What are they and how do managers use them in practice?
CYT Cheng - 2018 - ntnuopen.ntnu.no
This dissertation examines the topic of tools for strategizing in business relationships and
networks. Previous studies in the Industrial Marketing and Purchasing (IMP) approach to …
networks. Previous studies in the Industrial Marketing and Purchasing (IMP) approach to …