This paper is the first to offer a comprehensive literature review of the role of evolutionary
psychology (EP) in marketing and consumer behavior. This study takes a holistic approach …

From time, to money, to energy, many consumers are feeling more constrained than ever
before. One potential solution to the pervasive feeling of constraint is self-gifting, which is the …

Times of financial stress are riddled with uncertainty about the future. When faced with
financial stress, some couples may attempt to re-establish a sense of control by engaging in …

Conflicts about money and finances can be destructive for both the quality and longevity of
relationships. This paper reports on a descriptive analysis of the contents of financial …

When in a relationship, a person's financial situation may impact not only themselves but
also their partner, making information about income, debt, and spending meaningful …

Purpose Secret consumption refers to consumption of a product in a private situation, with
the intent or behavior of hiding the consumption from others. This study contributes to the …

Financial snooping is the covert behaviour of seeking out a person's financial information.
Romantic partners may snoop into finances to stay informed about their joint financial …

You're only as old as you feel–or think. Certainly, brain senescence has a disproportionate
impact on individuals' abilities and degree of independence. In addition to your actual …

The COVID-19 epidemic in 2020 brought huge changes to the world, causing many people
to engage in online shopping and some consumers' purchasing behavior to change before …

本論文は, 秘密消費に関する既存研究を整理し, それらの貢献と限界を提示した上で,
今後の研究の方向性を検討する. 秘密消費とは 「他者に対して情報を隠そうとする意図を持っている …