Segmenting and targeting are essential marketing strategies for the hospitality industry to better cope with seasonality fluctuations and address customer's needs, which isthe focus of …
This project addresses a timely issue in hospitality, how can a resort improve customer satisfaction? The study targets Monchique Resort & Spa, aiming to improve its strategies …
Segmenting and targeting are essential marketing strategies for the hospitality industry to better cope with seasonality fluctuations and address customer's needs, which is the focus of …