Relationship marketing: Revisiting the scholarship in sport management and sport communication
G Abeza, N O'Reilly… - … Journal of Sport …, 2020 - journals.humankinetics.com
Relational perspectives have influenced marketing theory and practice over the past 40
years, with a volume of relationship marketing (RM) research accumulating over this time. In …
years, with a volume of relationship marketing (RM) research accumulating over this time. In …
Till death do us part–customer commitment after negative publicity: the role of relational variables and cognitive dissonance
S Banerjee, A Ghosh - Asia-Pacific Journal of Business Administration, 2023 - emerald.com
Purpose The purpose of this study is to study the impact of relationship marketing orientation
(RMO) and relationship quality on customers' commitment and pro-marketer behavior …
(RMO) and relationship quality on customers' commitment and pro-marketer behavior …
Integrating Social Media Strategy with Customer Relationship Management: A Basis for Relationship-Marketing Strategies for Dominican Province of the Philippines …
EMQ Areola, JC Villar - Journal of Sustainable Community …, 2023 - jscd.ipmi.ac.id
Abstract Social Customer Relationship Management (SCRM) is one of the approaches used
by companies and service institutions in managing and engaging customer interactions …
by companies and service institutions in managing and engaging customer interactions …
[图书][B] The Impact of Logistics Service Quality (LSQ), Relationship Marketing (RM) and Relationship Power (RP) on Customer Satisfaction in the Jordanian Third Party …
AFO Taha - 2019 - search.proquest.com
Abstract Logistics Service Quality (LSQ), Relationship Power (RP) and Relationship
Marketing (RM) are regarded as the most important criteria leading to customer satisfaction …
Marketing (RM) are regarded as the most important criteria leading to customer satisfaction …
[PDF][PDF] Relationship marketing from the perspective of employees (comparison analysis)
M Góralczyk - Central European Review of Economics & Finance, 2022 - bibliotekanauki.pl
The aim of the study is to answer the question how the attitude of the company? s
employees has changed in terms of assessing building proper relationships with business …
employees has changed in terms of assessing building proper relationships with business …
Marketing relacional en la gestión sostenible de los clientes. Revisión sistemática
RE Serra Portilla - 2021 - repositorio.ucv.edu.pe
El objetivo de la investigación fue actualizar teóricamente el impacto de la variable
marketing relacional aplicada a la gestión sostenible de los clientes, el trabajo de …
marketing relacional aplicada a la gestión sostenible de los clientes, el trabajo de …