It has been established that strong brands are important in the agrotourism industry.
Agrotourism brands provide the link between visitors and the agrotourism firms and tourists …

The purpose of this study is to investigate the diffusion of smartness in hospitality and,
furthermore, the assimilation of smart technologies in hotel business units. A qualitative …

Festivals are among the growing global city and destination attraction factors and they are
very trendy. Studies indicate that there is a direct relationship between the successful …

Regardless of the value of destination loyalty in both academia and industry, the conceptual
development of literature is restricted. This present work seeks to build up a holistic …

Purpose: Small and Medium Enterprises (SMEs) have been grabbing the attention of
tourism and hospitality academicians. However, the fragmented and scattered research …

This paper investigates the differences and conviction effectiveness of three online
advertising approaches for agrotourism resorts-namely, direct comparative, indirect …

This study presents the development of a conceptual model that demonstrates the dynamic
nature of the relationship between service quality and delegate satisfaction in the …

It has been established that strong destination brands are important in the agrotourism
industry. Agrotourism brands provide the link between visitors and the agrotourism firms and …

This study examines how the Emiratization program designed by the United Arab Emirates
(UAE) government affected the hotel and hospitality sector. A qualitative research approach …

In the last years, there have been protests by residents against tourism in several
destinations around the world. Tourists have also increasingly complained about …