Abstract Background, Aim and Scope Conjoint analysis and the related choice-modelling
methods have been used for many years in marketing research to evaluate consumer …

Uncertainty is central to entrepreneurship; however robust and generalizable findings that
explain the conditions in which uncertainty may impede [or promote] entrepreneurial action …

abstract We apply the prescriptions of the resource‐based perspective to develop a model of
entrepreneurial opportunity evaluation. We propose that opportunity evaluation decision …

Today's managers, business owners, and public relations practitioners grapple daily with a
fundamental question about contemporary crisis management: to what extent is it possible to …

The fit between a sponsor and object (ie, sponsored organization, cause, event, or
individual) has been shown to be an important construct in predicting sponsorship effects …

In the public relations literature, a wide range of crisis issues and situations have been
explored, from political crises in the government (eg, Kersten & Sidky 2005), to corporate …

Tourism and related organizations are dealing with crises either based on a specific crisis
management plan, contingency planning, designed guideline, or ad hoc response. These …

Corporate entrepreneurship managers often need to terminate projects to maximize their
innovation portfolios' commercial prospects. Drawing on the attention–based view of the …

To further the understanding of how communication executives make tough calls in times of
organizational-public conflict, we use a conjoint analysis to identify key drivers for …

A crisis is a situation approaching a dangerous phase, which requires urgent intervention to
avoid harmful effects on the body of an organization in order to return to normal situation. It is …