Purpose A key point in the internationalisation process of companies comes with the choice of international market. Following this choice, the results companies may thereby obtain help …
T Feng, L Sun, C Zhu, AS Sohal - Industrial Marketing Management, 2012 - Elsevier
To extend new product development (NPD) research, this study proposes and tests a theory of complementarities between information technology (IT) implementation and customer …
Understanding uncertainties and assessing the risks surrounding business opportunities is essential to support the success of sustainable entrepreneurial initiatives launched on a …
Small and medium-sized enterprises (SMEs) have to carefully decide their innovation timing and the associated market entry strategy to initiate change. The question of taking either a …
MK Chen, SC Wang - Expert Systems with Applications, 2010 - Elsevier
Due to globalization and saturated domestic markets, information service firms, upon growing to a certain size, gradually focus their business efforts on reaching global markets …
Purpose The study aims to bridge entrepreneurial capability, export market orientation and the international performance of international new ventures (INVs). Thus, multi-scale …
A Abu Farha, S Elbanna, OS Al-kwifi… - Marketing Intelligence & …, 2024 - emerald.com
Purpose This study seeks to investigate how managerial assumptions shape international market orientation (IMO) and how IMO, in turn, affects the performance of small and medium …
MS Awwad, F Mohammad Lafi - Journal of Relationship Marketing, 2023 - Taylor & Francis
This study aims to investigate the impact of path-goal leadership styles (directive, participative, supportive, and achievement-oriented) on the market orientation of Jordanian …
S Parry, J Rowley, R Jones… - Journal of Marketing …, 2012 - Taylor & Francis
Despite the importance of relationships in business-to-business (B2B) contexts, there is limited research as to what customers expect and value from relationships in industrial …