Sentimental value is a highly prevalent, yet largely understudied phenomenon. We
introduce the construct of sentimental value and investigate how and why sentimental value …

Marketers have a keen interest in keeping customers happy past the point of product
acquisition. However, consumer happiness with products typically declines over time, a …

Substitution decisions have been examined from a variety of perspectives. The economics
literature measures cross-price elasticity, operations research models optimal assortments …

While it is well documented that boredom with a particular product or service can result in
switching behavior, the extent to which emotional attachment can affect this relationship is …

Given that the central objective of consumption in many contexts is to derive enjoyment or
utility, it is reasonable to assume that how much people consume a product will primarily be …

The unfortunate reality of the human condition is that enjoyable experiences become less
enjoyable with time and repetition. This hedonic decline has been well documented across …

Literature examines differences among classes especially the powerful-the non-powerful
and the rich-the poor through literary conditions. Imogayu is Ryunosuke Akutagawa's short …

Much of consumer research assumes that the primary motivator in consumer choice is the
pursuit of happiness. Yet, much of the consumer experience does not focus on maximizing …

Hedonic experiences are multi-faceted and often consist of a consumption timeline, rather
than isolated events. This timeline entails anticipation, the experience itself, and the …