Backdoor Adjustment via Group Adaptation for Debiased Coupon Recommendations

J Fang, G Zhang, Q Cui, C Tang, L Gu, L Li… - Proceedings of the …, 2024 - ojs.aaai.org
Accurate prediction of coupon usage is crucial for promoting user consumption through
targeted coupon recommendations. However, in real-world coupon recommendations, the …

Causal dynamic variational autoencoder for counterfactual regression in longitudinal data

ME Bouchattaoui, M Tami, B Lepetit… - arXiv preprint arXiv …, 2023 - arxiv.org
Estimating treatment effects over time is relevant in many real-world applications, such as
precision medicine, epidemiology, economy, and marketing. Many state-of-the-art methods …

Counterfactual Data Augmentation for Debiased Coupon Recommendations Based on Potential Knowledge

J Fang, G Zhang, Q Cui, L Gu, L Li, J Gu… - … Proceedings of the ACM …, 2024 - dl.acm.org
In real-world coupon recommendations, the coupon allocation process is influenced by both
the recommendation model trained with historical interaction data and marketing tactics …

Optimizing Restaurant Customer Flow and Revenue with Real-Time Coupon Allocation: A Deep Reinforcement Learning Approach

J Feng, J Wu, M Chen, J Qin - 2024 - aisel.aisnet.org
To adjust customer numbers in restaurants in real-time, thus reducing customer churn and
improving total revenue, this study diverges from traditional methods such as queuing theory …