[HTML][HTML] The influence of monochromatic illustrations on the attention to public health messages: An eye-tracking study
M Milošević, D Kovačević, M Brozović - Applied Sciences, 2024 - mdpi.com
Past research suggests that images can be a useful tool in attracting people's attention and
improving public health communication. This is especially important for the effective …
improving public health communication. This is especially important for the effective …
A contrast-composition-distraction framework to understand product photo background's impact on consumer interest in E-commerce
In e-commerce, product photos are a major component of product presentations that aid
consumers' understanding of products. In this study, we investigate the impact of the …
consumers' understanding of products. In this study, we investigate the impact of the …
[PDF][PDF] HUMAN FACE AND COGNITIVE LOAD EFFECTS ON ADVERTISEMENT ATTENTION GRABBING AND ATTENTION GUIDING
M Torbarina - 2022 - cek.ef.uni-lj.si
Advertising is constantly evolving, and the challenges it faces today are vastly different from
those it faced in the past (Wijaya, 2012; Dahlen & Rosengren, 2016; Fortenberry & …
those it faced in the past (Wijaya, 2012; Dahlen & Rosengren, 2016; Fortenberry & …
[PDF][PDF] Paying Attention to Faces: Dual Function of the Face in Advertisement
M Torbarina, T Kolar - proceedings.emac-online.org
Both hypotheses were confirmed by the experimental study. Effects were observed when the
target object is not salient (does not pop-out). Our findings add to the previous observations …
target object is not salient (does not pop-out). Our findings add to the previous observations …