CC Otnes, P Maclaran - Consumption Markets & Culture, 2018 - Taylor & Francis
The term “royalty” connotes people who either occupy the role of monarchs in society, or who are related to these figures by blood or marriage. Although many royal houses around …
A Logan-McFarlane - Digital Content Marketing, 2023 - taylorfrancis.com
This chapter discusses social media influencer domains and reviews different types of influencers, such as mega, macro, micro, and nano. The chapter evaluates social media …