Marketers' proclivity for just‐below prices (eg, 9.99)isrootedinanexpectedhigherdemandthanfor…
( 10.00). The literature, however, lacks a comprehensive assessment of when and how price …

The recognition of consumers' behaviour is crucial for effective marketing plans. Evidences
explain that the psychological pricing communicates meaning to consumers. This study …

It is well known that limited attention affects consumption decisions, in particular, when the
decision environment is complex. The objective of this study is to determine whether or not …

RESUMO O objetivo deste trabalho foi o desenvolvimento de uma escala de julgamento e
significado do produto, válida para os consumidores brasileiros. Ela consistiu em um estudo …

The purpose of this paper was the development of a valid measure of judgment and
meaning of products for Brazilian consumers. It consisted of a two-stage study including both …

This study explores the interplay between packaging variety, perception of sustainable
packaging, price, and consumer purchase intention regarding lontar packaging. Utilizing a …

Purpose–The purpose of this research is to test for price threshold effects in the demand for
high-involvement services for small businesses. Design/methodology/approach–The …

단수가격은 소비자들에게 할인된 느낌을 제공하기에 흔히 사용되는 가격책정방식으로,
오늘날에는 단수가격만으로 이루어진 제품 선택 상황 역시 두드러지고 있다. 따라서 본 연구는 …

This study examines the effect of the ubiquitous use of 9-ending prices in newspaper retail
advertisements by mall retail stores on Indian consumers' price perception and proneness to …

The practice of odd-even pricing is pervasive in Indian retail sector. This study empirically
examined the impact of the pervasive use of the price-endings on consumers' perception …