In recent years, discussions on green purchasing have increased; most studies were
concentrated in developed countries, with limited studies conducted in developing countries …

Purpose This research extends the theory of planned behaviour (TPB) and aims to study the
underlying factors that influence Chinese consumers' purchase intentions towards green …

This study explores the interaction between environmental consciousness and sustainable
food attributes as predictors in the market segmentation process for sustainable foods with …

Purpose The purpose of this paper is to develop a reliable and valid scale with desirable
psychometric properties and sufficient level of reliability and validity to measure sustainable …

Sustainable agriculture can play significant roles in facilitating the betterment of land, water,
air, and the overall environment. The concept of SA relies primly on economic, social, and …

Purpose The purpose of this paper is to study the relationships between two distinct value
orientations, that is, the terminal and instrumental. The effects of these value orientations on …

Purpose The purpose of this paper is to examine the factors that may affect consumer
intention and behaviour to purchase organic food in a non-western context …

As the natural resources of the Earth are rapidly depleting, there is an urgent need to
encourage people to adopt self-restrictive behaviors, one of which is giving products a …

Purpose In recent years, consumers are moving toward purchasing green cosmetics instead
of chemical one. Plenty of cosmetics products are banned globally due to the usage of …

Farmers' pro-environmental agricultural practices (PAPs) are important measures to limit
agricultural pollution and improve farmland quality. Given the positive externality of PAPs …