Purpose This paper aims to analyse the relationship between the image of a tourism product
and destination brand equity in the context of Kerala's Ayurveda. The study also examined …

Promotional media is a communication tool in conveying information and has an important
role in the tourism sector so as to increase public interest in visiting a destination based on …

The aim of this study is to explore and apply sustainable destination branding strategies and
the roles of the relationship-building approach in understanding the future of marketing …

Destination accessibility is an important construct in travel and tourism industry. Accessibility
can be described as supporting factors and resources that contributes to the tourist …

Wellness has become the holistic approach that raises a community's quality of life.
Wellness tourism is a form of therapy based on natural resources; it is used to treat patients …

Sažetak Do sada je Dubrovnik postao atraktivan na svjetskim turističkim tržištima kao
povijesna, kulturna i ljetna destinacija koja zbog svojih ljepota staroga grada, mora i …