Purpose: The purpose of this study is to investigate the effect of celebrity endorsement
components (expertise, attractiveness, and trustworthiness) on brand attitude, brand loyalty …

In the light of the business environment dominated by marketing noise and advertisements
that surround us from every angle, relying on the popularity of social networks has become …

This study aims to examine the moderating role of social media marketing in the relationship
between Korean celebrity endorsement and purchase intention of Korean products in …

Реализация главных задач, стоящих перед современными предприятиями, должна
сопровождаться применением наиболее передовых форм и методов управления …

Penelitian ini bertujuan untuk mengetahui hubungan antara persepsi terhadap celebrity
endorser dan kecenderungan pembelian kompulsif online. Hipotesis dalam penelitian ini …

The term Celebrity refers to an individual who is known to the public (actor, sports figure,
entertainer, etc.) for his or her achievements in areas other than that of the product class …

Celebrity endorsements have become an increasingly common phenomenon in marketing.
Simultaneously the world has been digitalized and social media is now a matter of course …

The term Celebrity refers to an individual who is known to the public (actor, sports figure,
entertainer, etc.) for his or her achievements in areas other than that of the product class …

The practice of famous characters, bollywood celebrities and sportsperson being used for
rendering services other than performing their actual job as either an athlete or an actor …

Denna studie behandlar ridsportevent och deras närvaro på sociala medier. Studien
undersöker i vilken omfattning ridsportevenemang i Europa på femstjärnig nivå använder …