Enabled by the proliferation of new marketing channels, customers can utilize and compare
marketing mix–related information across channels in a direct manner, which entails a more …

Purpose–While few would disagree that high data quality is a precondition for the efficiency
of a company, this remains an area to which many companies do not give adequate …

Information systems knowledge is essential for creating competitive firms, managing global
corporations, and providing useful products and services to customers. This book introduces …

The ability of information technologies (ITs) to integrate activities and offerings across
multiple channels offers a promising opportunity for retail firms to enhance their relationship …

Escribimos este libro para los estudiantes de escuelas de negocios que requieren un
análisis detallado sobre la forma en que las empresas contemporáneas utilizan las …

Understanding the successful adoption of information technology is largely based upon
understanding the linkages among quality, satisfaction, and usage. Although the satisfaction …

Essentials of MIS takes an in-depth look at how today's businesses use information
technologies and systems to achieve corporate objectives. Current real-world business …

Despite the critical need to know how consumers' perceptions of Web sites influence their
behavior, and especially their intention to revisit or purchase, there is no extant general …

Websites are often the first or only interaction a consumer has with a firm in modern
commerce. Because consumers tend to make decisions within the first few seconds of online …

The innovative application of smart devices in healthcare promotes real-time sensing,
enables intelligent services, and accelerates medical progress, which ultimately boosts …