This article describes a conceptual framework for understanding consumer product‐colour
purchase decisions. Building on previous work, a new primary factor, colour association, is …

Finding an efficient way to understand individual colour preference is important to
researchers and designers. This article compares three research strategies to test individual …

This paper is part of a project that aims to identify consumers' color preferences in fashion
products. The results presented in this work are part of a survey developed in 2019. In …

Color is a key factor in influencing customer purchase decisions; it shapes and visualizes
products in the minds of the end-users. Color is an excellent medium for influencing …

الملخصتهدف هذه الدراسة إلى تحديد طبيعة العلاقة بين أبعاد التسويق البصري عبر الإنترنت
وسلوك الشراء الاندفاعي. ومن أجل جمع البيانات الأولية فقد تم الاعتماد على الاستقصاء المدار ذاتياً …‎

This study aims to develop more attractive flower products that matched the color to the
customer's kansei in each nation. In this paper, the kansei structures for water lilies were …

This study aims to develop more attractive flower products that matched the color to the
customer's kansei in each nation. In our previous investigation, the relationship between the …