Although consumer researchers have explored the social, cultural and consumption-related
tensions involved in being and becoming masculine, prior research has tended to focus on …

This distinctive Handbook covers the breadth of sports and media scholarship, one of the up-
and-coming topics bridging media entertainment, sports management, and popular culture …

To talk about women in sport is to describe a paradox, for sport is a province that is deemed
most properly male. What it takes to be successful in sport, at least according to conventional …

When we envisioned the contents of this book, we sought the widest scope imaginable to
understand sporting mega-events and their mediation. From a cricket pitch in Melbourne to …

This study was designed to examine messages about manhood revealed by televised
professional wrestling through content analyses of 118 World Wrestling Entertainment …

Formula One offers an interesting terrain to explore the gendered tensions that play out in a
mega-event/motorsport space. Indeed, despite some recent progressive transformations …

Television is a cultural service and its national renderings of the Olympic Games contribute
to the viewers' understanding of themselves and the world. This study examines the …

The following study represents the first attempt in to empirically analyze the Canadian
Broadcast Corporation's (CBC) prime time Olympic broadcast to determine if there were …

Drawing upon interviews with key people in the World Rally Championship as well as trans-
local ethnographic research, this book explores questions of commerciality and sporting …

Background Despite increasing numbers of men living in isolation with dementia in the
community, uptake of supportive interventions remains low. This may be because of limited …