S Chumwichan, S Wongwanich… - ABAC …, 2023 - assumptionjournal.au.edu
The research training environment (RTE) is an important factor for enhancing doctoral students' research intentions (RI). This study aims to develop and validate the casual …
The growing body of empirical studies examining the factors that motivate volunteer participation in sporting events appears to be heterogeneous with notable inconsistencies …
The current understanding of the effect of the retail mix elements on customer engagement is limited. This study aims to investigate these relationships using a case study of Thai …
K Napontun, K Lertwachara… - ABAC …, 2023 - assumptionjournal.au.edu
This research study explores the influence of Marketing Mix components on spectator interest and engagement in sports events, with a focus on the traditional rugby football …
M Satitsamitpong, K Napontun, P Senachai… - ABAC …, 2024 - assumptionjournal.au.edu
This study investigates and measures factors related to the involvement of spectators in e- sports events using a Structural Equation Model (SEM) coupled with a Necessary Condition …
C Leruksa, P Sathatip, S Meeprom - ABAC Journal, 2023 - assumptionjournal.au.edu
Abstract Structural Equation Modeling (SEM) is a statistical technique that is used to model the relationships among hypothetical constructs investigated by researchers. SEM can be …
The aim of this study was to synthesize the major themes of research studies conducted in the context of cruise tourism in the period of 2015–2023 in an international research …
V Rasmidatta - ABAC Journal, 2023 - assumptionjournal.au.edu
Abstract Structural Equation Models (SEMs) are commonly categorized into two main types: factor-based SEM and composite-based SEM. Each type is suitable for analyzing different …
S Prasongthan - ABAC Journal, 2023 - assumptionjournal.au.edu
The study aims to measure tourists' responsible behavior, and to develop a structural equation model of responsible tourist behavior among Thai tourists. A questionnaire survey …