Exploring multifaceted pathways: Understanding behavioral formation in green tourism selection through fsQCA

N Manosuthi, S Meeprom, C Leruksa - Journal of Travel & Tourism …, 2024 - Taylor & Francis
Rather than confining the investigation solely to intentions, as typically done within the
unifinality paradigm (eg Structural Equation Modeling with prespecified hypotheses), this …

Effect of Research Training Environment on Doctoral Students' Research Intentions

S Chumwichan, S Wongwanich… - ABAC …, 2023 - assumptionjournal.au.edu
The research training environment (RTE) is an important factor for enhancing doctoral
students' research intentions (RI). This study aims to develop and validate the casual …

Factors motivating sport event volunteers: An investigation of past empirical literature

T Chutiphongdech, Y Zhao, YH Kim - ABAC Journal, 2024 - assumptionjournal.au.edu
The growing body of empirical studies examining the factors that motivate volunteer
participation in sporting events appears to be heterogeneous with notable inconsistencies …

The role of retail mix elements in enhancing customer engagement: evidence from Thai fast-moving consumer goods retail sector

P Senachai, P Julagasigorn… - ABAC …, 2023 - assumptionjournal.au.edu
The current understanding of the effect of the retail mix elements on customer engagement
is limited. This study aims to investigate these relationships using a case study of Thai …

Captivating Spectators: Exploring the Influence of Marketing Mix Elements on Sports Event Engagement

K Napontun, K Lertwachara… - ABAC …, 2023 - assumptionjournal.au.edu
This research study explores the influence of Marketing Mix components on spectator
interest and engagement in sports events, with a focus on the traditional rugby football …

Enhancing Spectator Engagement in E-sports Events

M Satitsamitpong, K Napontun, P Senachai… - ABAC …, 2024 - assumptionjournal.au.edu
This study investigates and measures factors related to the involvement of spectators in e-
sports events using a Structural Equation Model (SEM) coupled with a Necessary Condition …

Beyond Factors: IGSCA-SEM's Application in The Context of Cannabis Tourism

C Leruksa, P Sathatip, S Meeprom - ABAC Journal, 2023 - assumptionjournal.au.edu
Abstract Structural Equation Modeling (SEM) is a statistical technique that is used to model
the relationships among hypothetical constructs investigated by researchers. SEM can be …

Updating Cruise Tourism Theme: A Methodology of Systematic Literature Review

T Rungroueng, P Monpanthong - ABAC Journal, 2023 - assumptionjournal.au.edu
The aim of this study was to synthesize the major themes of research studies conducted in
the context of cruise tourism in the period of 2015–2023 in an international research …

Comparative analysis of factor-based and composite-based structural equation models: Factors affecting word-of-mouth of Tourists in Khung Bang Kachao

V Rasmidatta - ABAC Journal, 2023 - assumptionjournal.au.edu
Abstract Structural Equation Models (SEMs) are commonly categorized into two main types:
factor-based SEM and composite-based SEM. Each type is suitable for analyzing different …

Exploring tourists' responsible behavior: evidence from Thailand

S Prasongthan - ABAC Journal, 2023 - assumptionjournal.au.edu
The study aims to measure tourists' responsible behavior, and to develop a structural
equation model of responsible tourist behavior among Thai tourists. A questionnaire survey …